Your client says pet friendly. The guest wants to know if the dog can come to breakfast.
Crazy Daisy Travels is a specialist dog-travel platform for luxury hotels across Europe and the US. People search flights and hotels here, read what the dog can actually do at a property, and click through to book. Social is how they find us, not what we are.
Nothing here is for sale. Not a listing, not a rating, not the badge.
Pet friendly is a filter. It isn't an answer.
Every booking site has a pet friendly tick box. It gets a traveller a room and a page of rules. It doesn't tell her whether the dog can sit under the table at dinner, walk through the lobby, lie beside the sunbed, or come to breakfast in the morning.
So she books the safe, boring place instead. Or she doesn't book at all. That uncertainty costs your client the booking, and it costs them the guest who spends the most, because the people asking these questions are booking suites rather than standard rooms.
One of our own readers put it better than we ever have. There's a difference between dog friendly and dog tolerated.
Can my dog...
And the one every reader remembers. Would Daisy come back?
Four five star resorts in Crete, answered honestly.
All four scored well. All four are wonderful hotels. They still give a dog owner four completely different holidays, and until we published this, there was nowhere to find that out.
| Can the dog come to | Domes Zeen Chania | Domes Noruz Chania | Domes Aulus Elounda | NIKO Seaside Resort |
|---|---|---|---|---|
| Breakfast | Yes | No | Yes | No |
| Dinner | Yes | Yes | Yes | Yes |
| The bar | Yes | Yes | Yes | Yes |
| Pool area | Yes | Partly | No | No |
| Beach | Yes | Yes | Yes | Yes |
We publish the no as plainly as the yes, and we say "unknown" rather than guess. That's the reason a reader believes the yes, and it's why hotels that do welcome dogs properly get the credit they've earned.
They don't watch. They plan.
This is the part that matters to a press office, so it goes before the reach numbers rather than after them. People arrive from a film, search a route or a city, read the access detail, and click through to book.
An August 2026 case study, measured on outbound clicks from hotel listings before the search moved to its current white-label setup. Clicks towards booking, not bookings.
In one fortnight, between 25 and 30 people asked us the same question in the comments. Where is the tool.
Not where did you stay. Where is the airline list, where is the hotel search, how do I get access. That's an audience trying to book something, and most of them don't know yet that the thing they're asking for already exists.
1.9 million views on Facebook in September, one film past 575,000 on its own.
September ran to roughly 108,000 views on Instagram, 120,000 on TikTok and 20,000 on YouTube, against a combined following of more than 32,000, 10,000 of them on Facebook. Reach is how people find the platform. It isn't the reason to work with us, so it sits here at the bottom rather than at the top.
People type your client's name in. They land on us.
These are real hotel names typed into search by people who then watched our coverage of that property. Not category browsing. Someone already knew the hotel and wanted to know whether the dog could come.
Measured in TikTok's own search analytics, film by film. Each figure is that hotel name's peak share of search traffic to one of our films about it, not a claim about the hotel's own traffic or its bookings.
Domes Noruz Chania
Domes Noruz turns up across five of our films, and its name makes up between 13.8% and 45.7% of the search traffic depending on the film. This is one of them, followed through to the website.
Note the second query. People searching one Domes property found our coverage of another one. That's the argument for doing a group rather than a single hotel.
The films.
Every stay produces social films as well as the written listing. Daisy carries the personality, the voiceover carries the practical detail, and the property is the reason both work. The third film is the one we point agencies at. That property has since closed, and people still arrive in the comments to say they went to book it.
The platform, not the posts.
A film gets somebody's attention. These are what they use next, and what keeps sending people towards a hotel months after a post has stopped being shared.
The hotel collection
Every listing carries the dog access matrix, the fee, the weight and number limits, and what the property provides for the dog. Confirmed information is marked as confirmed. Unknown is marked as unknown and never quietly read as no.
See the collectionPet-friendly flights
Cabin rules for 31 airlines and arrival rules for 18 countries, searchable by route, so a guest can find out whether the dog can even reach your client before they look at the hotel. Plus the UK departure and return guides, where the honest answer is often that they can't fly.
Search a routeDestination guides
City and country guides covering arrival rules, where dogs are welcome to eat, and what to do once you're there. A hotel listing answers one question. The guide is what gets somebody to choose the destination in the first place.
Read the guidesThe Dog Travel App
Flights, hotels, trips and favourites in one installable app, with the eight Daisy standards as filters. Launching shortly, and a listed hotel appears in it without doing anything.
See the previewThree things, and two of them outlast the posts.
A visit isn't a run of stories that vanish in a day. It produces three permanent assets, and the property keeps all three whether we ever work together again or not.
A listing page of its own
The property gets its own page on the platform, carrying the full dog access detail, the fee, the size and number limits, and what it provides for the dog. It sits in the city collection, it's searchable, and it's how somebody planning a trip finds the hotel in the first place. It stays up and gets updated. It doesn't expire the way a post does.
A Daisy review
A long-form first-hand review of the stay, built around the property's own name so it surfaces when somebody searches that name next to the word dog. Photography from the visit throughout, and the access questions answered one by one. This is the piece that does the job a booking engine can't, and it keeps doing it months later.
Social films
Films from the stay across TikTok, Instagram, Facebook and YouTube, cut the way this audience actually watches. The property is welcome to share them onward with attribution, and if it tags us we'll push them again from our side.
What we won't do is promise a number of views, a booking, or a good review. The listing records what Daisy finds, and a hotel that welcomes a dog properly has nothing to worry about on that score.
What we can do for your clients.
A Daisy Verification visit
Daisy comes and stays, and the eight access points get checked in person. The property's permanent listing is updated with what we find, a full review is published, and films come out of the visit. Normally that's a hosted media stay or a media rate, depending on the property and the dates. Editorial independence is the condition. A hosted hotel can still end up with a no against breakfast, and we'll publish that, because the no is what makes anyone believe the yes.
Listing and editorial inclusion
Most client properties are already in the collection, and the rest can be added. Listings, destination guides and comparisons are never sold and never will be. If a property belongs in a piece it goes in, and if it doesn't, no budget changes that. What we do want from a press office is accurate dog information, because a listing built from a hotel's own website is only ever half right.
Licensed content and campaigns
Briefed campaigns, ambassador work, and licensing Daisy's films and photography for the client's own channels and paid media. This is the only part of what we do that carries a fee, and it's a separate conversation from a visit. A hosted stay never buys usage rights on its own. Rate card on request.
Daisy Verified, then Daisy Approved.
Daisy Verified is the standard. It means Daisy has been, and the eight access points were checked in person rather than read off a website. A verified listing can still carry a no, and plenty of them do.
Daisy Approved is the badge, and it goes to properties where the welcome was real. It's theirs to display, linked back to the review so guests can read exactly why it was earned.
Earned in person, never sold. That's the only reason it's worth anything.
How the badge works
Tell us where your clients are.
We plan trips around which properties are worth verifying, so the useful conversation is usually about a city and a date rather than a brochure. Tell us where your clients are and we'll tell you which of our trips line up, and which properties we'd want to see. If it isn't right, we'll say so rather than waste your time.